BUSINESS ECOSYSTEM ORCHESTRATION: BUILDING MSME RESILIENCE THROUGH DIGITAL TRANSFORMATION AND STRATEGIC COLLABORATION IN THE 2025 VOLATILE ECONOMIC LANDSCAPE
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In the macroeconomic outlook approaching the end of 2025, the business landscape faces not merely competition, but the complexity of VUCA (Volatility, Uncertainty, Complexity, Ambiguity). Referring to Joseph Schumpeter’s postulate on Creative Destruction, business sustainability in this era relies heavily on adaptability and innovation. Cultivating superior entrepreneurship is no longer a matter of intuition alone; it requires a data-driven approach and the mastery of precise digital marketing competencies
As a strategic response to these challenges, PT Permodalan Nasional Madani (PNM), in synergy with SMF, Gapai Asa Indonesia, Rhitme Innovation, and other strategic partners, is initiating a business acceleration forum. This initiative is designed as an intellectual incubator to facilitate the structural transformation of Indonesian MSMEs (Micro, Small, and Medium Enterprises) from the informal sector into scalable and bankable business entities
We are bringing back two Subject Matter Experts (SMEs) with proven capabilities in bridging the gap between academic theory and practical field application:
1. Coach Dr. Arief Y Rukmana, S.T., M.M.
(Entrepreneur, Digital Marketer, Lecturer & Business Coach)
An academic and practitioner who understands business architecture holistically. His approach integrates an engineering mindset with strategic management, providing perspectives on how to construct efficient and measurable business systems.
2. Coach Rhyma Permatasari, S. Psi.
(Entrepreneur, Digital Marketer, Business Coach & Influencer)
An expert combining consumer psychology with digital marketing algorithms. Her expertise highlights aspects of market behavior which, according to Philip Kotler in the era of Marketing 4.0, are the keys to winning customer advocacy in the digital space
Why Are These Insights Crucial? The material designed is not merely normative; it serves as an Empirical Blueprint. This curriculum translates complex theoretical frameworks into actionable tactical steps for the escalation of profitability and brand equity
Structured & Comprehensive Agenda: This forum will dissect the business cycle in depth:
Strategic Planning: Formulating the Value Proposition Canvas for business development.
Digital Optimization: Implementation of omnichannel strategies and digital market penetration
Performance Evaluation: Metric-based evaluation methods to measure strategy effectiveness (ROI & ROAS)
Event Implementation Details: 📅 Thursday, December 04, 2025 📍 Alam Wisata Cimahi (AWC), West Java 🕗 Open Gate: 08:00 WIB
As stated by Michael Porter, competitive advantage grows from the ability to perform activities differently in ways that are difficult to imitate. Let us grow together through Collective Intelligence, build strategic synergy, and elevate your business valuation to a more prestigious level
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